Principals


Sam Cukierman

Sam Cukierman is an organizational change and marketing professional who brings more than 25 years of experience in management dynamics, public relations and marketing to a strategic consulting practice where innovation, unique processes and lateral thinking are required to achieve results.

A graduate MBA of the Western Business School, University of Western Ontario (1972), Sam's career has included senior executive line and staff positions in a number of corporate organizations. In his capacity as a senior executive at CIBC, Rogers Cantel, Royal Trust and Bank of Montreal, he developed, managed and executed the strategic marketing and sales plans with responsibility for large staffs implementing brand positioning, advertising and promotion programs, customer communications, marketing research and new product development.

With over twenty clients in the past four years Sam has provided a wide range of consulting services with focus on strategic business planning processes, customer communications, market research services and public relations training. Sam is currently a faculty member of the University of Toronto Graduate School of Business Administration teaching Advanced Marketing Strategy to senior MBA students.


Email at SGC@StrategicGuidance.com




Cindy Lunderville

A senior marketing professional with over 20 years of diversified experience in both the manufacturing and financial services' arenas, Cindy's career has encompassed new product development and management, process re-engineering, strategic planning, advertising & promotion as well as market research & development.

While at one of Canada's largest financial institutions, Cindy managed a $30+ billion portfolio of deposit products. Under her direction, Cindy's staff successfully expanded distribution to third parties, launched a number of successful promotions and new products and exceeded business volume targets.

An MBA graduate of York University's Schulich School of Business, Cindy is equally comfortable in both marketing and operational environments. She has a strong aptitude for project management , relationship building and improving the bottom-line. These skills have proven invaluable in both her professional and community service endeavours.


Email at SGC@StrategicGuidance.com




Home | Commitment | Services
Principals | Value of Consulting